The main objective of this project was to create an A3 size typeface promotion poster for the Lubalin Graphs typeface created in 1974 by Herbert Frederick Lubalin. This poster is presenting the different typeface styles, his principal characteristics, and a brief history behind the typeface creation and also demonstrating an application example.

The guiding concept for this project was to present the information in a 45 °c angle, inspired by Josef Müller-Brockmanns posters and in the Swiss School of Graphic Design style.